Amazon Prime Day sales to hit record $14 billion, data firm says
By Ananya Mariam Rajesh and Arriana McLymore (Reuters) – Shoppers are likely to spend roughly $14 billion during Amazon’s Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a firm that studies e-commerce transaction data. Spending at Amazon on Tuesday and Wednesday could rise 10.5% from Prime Day 2023, Adobe said. The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% … Read more…